CASE STUDY: THE ALLIANCE FOR VETRAN SUPPORT INITIATIVE

Pelican Studios recently created all branding and marketing materials for the Alliance for Veteran Support Initiative (formerly the Wounded Warriors Family Support Initiative) held in New York City on June 16, 2011. This charitable initiative raised a million dollars for the Wounded Warriors Family Support charity and hosted 2,000 guests aboard the USS Intrepid. 

By creating a strong brand, custom website, marketing materials, social media accounts, and garnering top-tier media support from publications like the New York Times and Wall Street Journal — Pelican Studios was able to push this charitable initiative to the next level. From start to finish, Pelican Studios created the Alliance for Veteran Support Initiative brand, and implemented it to an appropriate audience so that the initiative could grow quickly, while at the same time establishing brand credibility with the charitable and financial communities in New York City. 

This year, Pelican Studios Vice President Grace Helfrich, will once again serve on the Alliance for Veteran Support Inc. board and along with the Pelican team, will lead all the creative initiatives. In June of 2012 the third annual Alliance for Veteran Support Initiative will be held in New Your City at the Intrepid Sea, Air and Space Museum. This year is expected to be bigger than ever and enjoy the participation of New York City's largest financial firms. The Alliance For Veteran Support Initiative hopes to greatly surpass last years fundraising efforts.

To learn more about the Alliance for Veteran Support Initiative please visit www.allianceforveteransupport.com or contact
Grace Helfrich.