BRANDING
As a successful professional, you understand the importance of superior skill or product, advanced technology, commitment, and genuine, consistent performance.
A professionally developed branded image will communicate these superior
standards in a powerful and consistent way. Sending out the right image and
message to consumers can grow your business and enable you to reach your goals.
A well-developed brand communicates your unique message and style to
potential customers with a beautifully designed, marketing materials,
advertising, signage, PowerPoint, or perhaps a planned strategy for media
exposure including PR.
THE STEPS
Envisioning
After agreeing on a branding package which meets your needs, we schedule an
envisioning session. This is an in-depth interview to learn about you and
your business. This valuable information is the foundation for your brand
development.
The Branding Brief
We develop a comprehensive Branding Brief describing the scope of your brand
development. All aspects of the project are mapped out, such as options for
the overall brand look and feel At the same time, your project is
calendarized.
Photography
If necessary, a photo shoot will be scheduled with our photographer. We will
advise you about location, wardrobe and make up and will art direct the
shoot.
Design
After the photo shoot you will be presented with several different design
options for your new brand. For the next 2-4 weeks, we continue working with
you, revising the designs until we arrive at the approved final branded
look.
Printing and Implementing Your Brand
We will provide you with competitive prices from quality print suppliers.
All work is carefully managed and press-checked by our print specialist.
Your order will be delivered on time and within your budget.
We coordinate with all publications to make sure your ad arrives for
publication and is printed correctly.
If a media strategy is part of your plan, we coordinate with media,
producing press releases, stories, etc.
Payment
You will sign a contract clearly stating the price and terms of the entire
package. We guarantee price of your package will never be more than the
contract price unless the scope of the project is changed by mutual
agreement.
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