PUBLIC RELATIONS

Pelican Studios' full-service public relations division offers a variety of attention-grabbing services for our clients. From long-term campaigns, to product launches, to one-time events — Pelican Studios publicists have extensive experience creating effective public relations campaigns.

By being a part of a full-service creative agency, Pelican Studios public relations division has a unique advantage in that we have professional design capabilities in-house, making our public relations work that much more efficiently, and professionally. From traditional media pitching to digital
marketing campaigns to large-scale events and multi-city sampling tours — the Pelican Studios publicists know how to communicate our client's messages in an effective, media friendly way.

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Our public relations services include ...

TRADITIONAL MEDIA RELATIONS

Pelican Studios never underestimates the power of traditional public relations efforts. Our public relations team knows how to draft a meaningful media release, construct a media kit, and reach out to the top editors, producers and bloggers in North America. By fostering our long-term relationships with the media on behalf of our clients, we are able to garner effective publicity whether it be for a single event, or ongoing products and services.

SOCIAL MEDIA CAMPAIGNS

Pelican Studios public relations team understands that social media for business is completely different than social media for personal use. By working with our design and technological teams, we create customized social media pages and coach our clients on effective ways to spread their brand message and establish meaningful dialogue with their market, while still having an authentic voice. We offer several different social media packages to help our clients understand how to bring their business into this vast and quickly changing realm.

SPECIAL EVENTS

Pelican Studios understands that special events are an enormous opportunity for both corporations and charities to garner far reaching press. We provide turn-key event planning solutions including all elements necessary to carry out our client's events. Pelican Studios staff have extensive experience organizing and running special events that generate substantial attention from the media.

MEDIA MONITORING AND ANALYTICS

What gets measured, gets done. Pelican Studios believes that all good publicists should be able to demonstrate the value of their media services with a direct turn around in exposure. We offer all of our public relations clients monthly status reports with clips of all press that has been obtained.

CAUSE RELATED MARKETING

Having worked with some of North America's most influential fundraisers and charities, Pelican Studios understands the power and influence of marking a cause. Our team knows how to brand a cause or initiative from the bottom up and ensure that that the marketing and public relations is carried out with impact and integrity. From online fundraisers, to contests, to big charitable events and galas — the Pelican team has extensive experience with cause related marketing.

COLLATERAL MATERIALS

A number of Pelican Studios' public relations accounts have required the creation of collateral and support materials. Our in-house design and public relations staff regularly create professional collateral that other agencies are often forced to farm out.

Our collateral materials include ...

Digital and printed Media Kits
Corporate Decks
News Releases
Digital artwork for social media accounts
Printed materials for events such as tickets, posters, etc.

CASE STUDY: THE ALLIANCE FOR VETRAN SUPPORT INITIATIVE

Pelican Studios recently created all branding and marketing materials for the Wounded Warriors Family Support Initiative held in New York City on June 16, 2011. This charitable initiative raised a million dollars for the Wounded Warriors Family Support charity and hosted 2,000 guests aboard the USS Intrepid. By creating a strong brand, custom website, marketing materials, social media accounts, and garnering top-tier media support from publications like the New York Times and Wall Street Journal — Pelican Studios was able to push this charitable initiative to the next level. From start to finish, Pelican Studios created the Wounded Warriors Family Support Initiative brand and implemented to an appropriate audience so that the initiative could grow quickly, while at the same time establishing brand credibility with the charitable and financial communities in New York City.