QR CODE PROGRAMS

Relatively new and popping up everywhere, QR Codes are genious for broad spectrum marketing. In a nutshell, these little codes are about driving business to your website. They are an amazing technology because of their ability to connect with people on their smartphones. Ultimately QR codes are a great way to generate traffic to your website through traditional marketing media such as business cards, television screens, signage and print ads. Because of their flexibility, you can also more easily track ROI for various marketing initiatives.

Here are some examples of print media where you can use QR codes:

• Business Cards: Download business card or point to the URL on your site where business card can be downloaded or a featured video or promo can be played in mobile.

• Billboard: You can direct people to a site or shop via QR Code on a billboard. You are now turning your billboard into an interactive marketing campaign.

• Newspaper/Magazine Ads: If your are advertising in a newspaper or magazine, wouldn't it be nice if you could show your newspaper audience a video advert in your mobile website? You can do this with QR Codes.

• Newsletters: Making your voice heard and allowing comments in print media is a difficult task.
However, a printed QR code at the end of the article can link the reader to an online page allowing
comments. This is a great way to stay engaged with clients.

• Merchandizing: If you give away promotional items like hats or T-shirts, QR codes with call to action
messages or special offers can serve to keep clients engaged with your brand.

• Various other print media: The use of QR Codes in print media are boundless. Use your creativity in
making your print media audience visit your site.

QR Code Bookmarking Strategy

The web is getting stuffed with so much information these days. People are overwhelmed with more information than they can consume. So, they have even less time for many things. For those quick surfers, you need a mechanism to make them stay with your site, even if they don't have much time. Bookmarking strategy with QR codes is a great way, and will ensure future traffic for your site. You can have the QR codes printed in your site, shop, promotional media, and business location with proper messages encouraging the QR scanners to bookmark your site.

Here are some messages that can help you understand this strategy:
• Bookmark this product to shop later (QR code in products label)
• Bookmark this shelf in our shop to shop later (QR code in product shelf)
• Read more information about this product (QR code in products label)
• Bookmark the commercial or feature of this product (QR code in products label pointing to video URL)
• See other product, if an item is out of stock (QR code in product shelf)
• See the available sizes & other features (QR code in products label)
• Save Contact for this products (Onsite QR code in product for sale. e.g. your in car dealer place)

These messages should represented with respective QR codes to generate proper call to action. Instead of allowing your visitor memorize a long URL, you can help them to bookmark even deeper and specific link on your site.

Place or Large Physical Product to Site or Contact Strategy

QR codes can be on any place or large physical products (e.g. cars or tradeshow booths) that are for sale or at any point of sale location. Usually to guide people to some information on the place or products – QR codes are interactive and can help people to make contact or visit a website from a specific location.

Discount Coupons and Special Offers

QR Codes anywhere can direct people to your site to download a special offer coupon or take advantage of some private offers. Again, this is a good way to track ROI.

Property to Site with QR Codes

Like all other display products, property is a great place where you can advertise your site. It is very convenient for people coming in taking a snap on a QR code that makes them visit your site. Moreover, if you have a real estate bidding site, it's better to have people visit the property listing. And this also can be a good idea for traditional marketing for your property auction site.

Convert Window Shopping to Online Shopping

Window shopping one of the great advertisement media and has been around for a very long time. Add a touch of interactiveness to the window shopping of your potential customers with QR codes. You can help them to buy online even if they don't have time to shop at your store.

Use your creativity to find various ways you can advertise your site on any place or large physical products. Usually, try to seek what type of utility would help a person to purchase a product from a specific location and how can the information and interaction with your site can help you potential customer.

Facebook Page Promotion with QR Codes

Facebook Marketing is great way to connect your audience, create brand value, and engage with your customers. Now-a-days, there are many strategies to increase your fan-base and QR codes can be one of them. People that visit your office, shop, window shops, and/or engaged with your business location – are more likely to be your fans. By directing the audience with QR Codes placed in various locations or one prominent location, you can increase the fans for your Facebook Page. With QR codes, direct them to this location:
http://www.facebook.com/plugins/like.php?href=http://www.facebook.com/Your-Page-URL
If you ❤ us Then also like us in Facebook.

Or you can create a multi-functional mobile sites where people can also become page fans, follow you on Twitter, and interact with other social web apps. You can also offer some special discount, coupon codes or freebies which visitors can get access to by paying with a tweet for your business or a like on your Facebook page.

Word of Mouth Sale Strategy with QR Codes

"Hey! Where did you buy it from?" is perhaps the commonly asked question by everyone when they find a cool product. And the oral answer to this question might point to a domain name, but the answer very rarely points to any specific page on the site where the product can be purchased. QR codes can very effectively help in this for Word of Mouth marketing strategy to point to more specific deeper links and/or encourage effective engagement.

QR Codes on Product Labels, Tags, Packages

In word of mouth marketing, information spreads from mouth to mouth. But, you can make it more interactive with QR Codes in product labels, tags or packages. This will help your potential buyer to get more information about the product or make a purchase online from your mobile site or from desktop.

The strategies and ideas mentioned in this article is just a tip of the iceberg on what you can do with QR Codes to increase visitors and sales through your site or business location. You can be more creative on more ideas based on these strategies or other innovative strategies.

Have fun with QR codes and happy marketing!